Have you ever been poking around a website and realized that, in addition to the usual pages (About, Contact, Capabilities, Careers, etc.), there is also a section full of interesting, relevant articles to that business or industry?
Or, have you ever googled something like “how to reheat chicken wings” and the results led you not to a food blogger or a cooking website but to a blog post on a popular wing restaurant’s site?
The good (and bad) news is the internet is like the Wild West — there are no rules and the information can come from anywhere — so why not from you?
Adding a blog to your website is a great idea. It enhances your customers’ experience and your credibility, it can increase your SEO performance, it gives you baked-in social media content, and more.
Need more convincing? Read on for all the reasons you need to hop on the blog brigade today.
1. Generate more traffic using SEO
One of the easiest ways to get potential customers to your site is to add SEO-rich content. And the easiest way to add this content? You guessed it — create a blog. Most good SEO results stem from relevant keywords and generating new content consistently. Posting relevant, keyword-heavy content can help your site rank higher in search engines, making it more likely that someone will click on it.
2. Get industry cred
Blogs provide an opportunity to position your company as an expert in your field. Consider the example above: if your company is a wings restaurant franchise, why wouldn’t you add content to your site about how to take care of your product? After all, you should know best. Writing about your product, as well as other up-to-date industry information, helps position you as a credible source to which consumers can turn for the latest information.
3. Build client relationships
In addition to taking advantage of your expertise, clients and customers can get to know you on a more personal level. A blog allows you to both provide pertinent brand information and have fun. For example, you can share information about your latest company conference as well as some behind-the-scenes of a commercial photoshoot or your office holiday party.
4. Easily shareable content.
Blog content is one of the easiest things to share on social media. All you need is a caption, an image, and a link to catch the eye of potential customers and drive them back to your website. Plus, evergreen content can be shared again and again over time. Plus, your connections may share your content on their networks, which gets even more eyes to your site — bonus!
5. Reap long-term benefits.
Once your blog posts are ranked in search engines, they become static pages like the rest of the pages on your website. So long as it exists, people can still visit it, which means you only have to do the work once to get clicks for years to come. When you’ve achieved a steady stream of posts, you can begin to link those posts from one to the other, giving old content a new boost, and so on.
Adding blog content to your website should be a no-brainer. However, if this isn’t something you have the time or capability for, we can help! Our team of knowledgeable copywriters craft SEO-focused content that converts customers every day. What are you waiting for — contact us ASAP!
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