Content Marketing

Content is what search engines scour through in search of results. Many call it the currency of the internet. Content inspires people to click and link to—generating the value and trust that Google and Facebook respect. Content is what tells the story of your brand. It proves your expertise, and it gives value to your audience.

Ample views content as anything that connects—video, blog posts, graphics, podcasts. But to us, what it does is more important than what it is.  For the producer: why are we creating this? What goals are we trying to achieve? And for the customer: why am I engaging with this? What value is it providing?

Let’s talk content
BWR Content Marketing – Case StudyBWR Content Marketing

See how Buffalo Wings & Rings teamed up with Ample to generate articles and videos that build awareness, establish points of difference from their competition and inspire trial.

Mike Albert Content Marketing – Case StudyMike Albert Content Marketing

Mike Albert Fleet Solutions worked with Ample to deliver expert guidance and future-focused insights that separate them from other fleet providers.

How can our content strategy help you?

Improved SEO, site traffic and direct consumer conversions are the tangible things you may be seeking. Consider also, brand awareness that warms up leads for your sales team, thought leadership that generates respect and admiration amongst your peers, as well as vision and cohesion for your team to rally around.

Sounds great! But where do I start?
Ample offers options that enable you to get the content support you need and to deliver against the goals and initiatives your company is chasing.

Package 1
Strategy Icon

Strategy

Create an initial evaluation based upon an SEO audit, best practices and market trends. If you have an internal marketing team in need of support, content that is not converting, or are simply in the dark, then planning is a great place to start.

You can count on:

  • Initial evaluation of current content, competitive audit and vision for the future.
  • 2 meetings per month
  • A review of the strategic calendar — checking in on what has been posted, what is coming up, and what needs to happen to assure the content keeps flowing.
  • Monthly recommendations: Paths to chase that include targeting specific groups or search terms. Topics where we could win/current events we can leverage.
  • Review competitive subset and industry trends such as analyzing what competitors have been doing and how we should react to maintain relevant content.  
Package 2
Strategy IconArticles Icon

Strategy + Articles

Build the plan, then write it into action. This gives you all the strategy, guidance and focus while also relieving you of the responsibility of creating it.

You can count on:
All the strategic guidance mentioned above plus…

  • The creation of a brief to kick off each article to ensure goal alignment, content direction and internal approval process.
  • Two 500+ word articles per month.
  • Topic research, interviews and exploration.
  • Keyword recommendation and targeting.
  • Meta data and meta titles following best practices.
Package 3
Strategy IconVideo Icon

Strategy + Video

Video is a powerhouse, and harnessing its power to work for you is a great asset. Following the strategic direction, Ample will guide you through the process from ideation to execution. The result: a library of reusable pieces of content that tell your brand story and connect with your target.

You can count on:
All the strategic guidance mentioned above plus…

  • Script creation
  • Video editing
  • Music bed
  • Text animation
  • Voice over recording as needed


Expect one of the following monthly deliverables:

  • Four 7 second spots (great for social)
  • Two 30 second spots (social/marketing/awareness)
  • One 1:00 spot  (how to’s, informative, sales)


And these quarterly deliverables:

  • Shoot planning: Pre production document creation, timeline shot list, goals of the shoot that connect shots to content uses
  • Creative planning: Storyboards, scene descriptions
Package 4
Strategy IconArticles IconVideo Icon

Strategy + Full Content Support

After our initial SEO audit and strategic planning session, we’ll create a comprehensive plan that best fits your brand’s needs. From video and blog posts to graphics and podcasts — we will develop a plan that helps you rank in search while also telling a better story.

You can count on:
All the strategic guidance mentioned above plus…

  • Initial SEO audit of current content, competitive audit and vision for the future.
  • A full strategic calendar that allocates a set number of hours to the creation of content as needed — video, blog posts, graphics, podcasts etc.
  • 2 meetings per month.
  • A review of the strategic calendar — reviewing past performance checking in on the status of current work in progress, and recommending how to use and allocate future hours.
  • Monthly keyword recommendations: Paths to chase that include targeting specific groups or search terms. Topics where we could win/current events we can leverage.
Want to team up on your next project?

We stand ready and waiting to bring our talents to your next noble endeavor.

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