Craft vs. Automation: The Creative Agency's Battle for Human Value
Kevin Comer sits in. What an agency sells when content is free, how juniors develop taste, and the wedding photographer analogy.
Sean is out, so Kevin Comer, Ample's Executive Creative Director and my founding partner, sits in. Kevin came up through journalism, and he brings the non-technical view: what happens to a junior creative's taste when AI writes the first draft, and what an agency actually sells when content is free. His answer is opinion, accountability, and the confidence to stand behind a call.
We also cover AI's brevity problem, the wedding photographer analogy (everyone has a camera, photographers still book out), Star Wars droids versus the Terminator, and the relationship work no model does.
Listen to episode 14 on bloodsweatandtokens.xyz, or watch it on YouTube.
About Taylor MacDonald
Taylor’s career started in Lexington, KY designing and developing big-name collegiate athletic sites like ukathletics.com and texassports.com. Later, while working at Creative Department in Cincinnati, he pushed his analytical side, working on brands like Tide, Macy’s and LexisNexis.
Taylor joined the Ample partnership in 2014 and in his role as our Chief Technology Officer has pushed our company and clients to the next level. As chief JAMstack evangelist, Taylor has a passion for simple, battle-tested architectural solutions that drive down costs and increase confidence for our clients.
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