In theory, it should be simple. It’s a 3,000 person beer-swilling costume party, dressed up like a charity 5K. In reality, it’s tough to come up with a fresh idea that fits everything from a radio spot to a billboard. So, we put our noses to the grindstone, packed up our stuff and went to the bar. As we, “got into the mindset of the consumer,” the idea struck us. Olan Mills.
The Run Like Hell is a memory-making machine. And we thought, what better way to show the memories Run Like Hell provides, than to pose costumed runners as if they were in family portraits. We imagined a home, filled with pictures of werewolves and zombies posed in front of wood-paneled walls, under soft lighting. We thought about awkward prom photos, senior portraits, and yearbooks shots.
With all that in mind, Kevin recruited some major talent for the photo shoot (his little brother and his room mates). Adam, went out in search of costumes, and Rob had to watch some “how to do makeup,” YouTube videos.
As we’ve mentioned. Kevin’s family has been a part of this event for quite some time, and the years are starting to pile up for the rest of the Ample Crew. Below you’ll find the posters from years past.
A few of the campaigns below were created with the help and generosity of Barefoot Advertising. In fact, many of the characters in the 2008 poster are still Barefooters today.