Back in the good old days, the hair was bigger, the colors brighter, and the Trapper Keeper was a necessity for any kid heading to school. This binder was an iconic staple of every school supply list; famous for its bright designs and velcro cover.
Mead recently decided to re-release the Trapper Keeper and tasked Ample with building the site, and developing the web product all with the totally radical voice of the Trapper Keeper. We created a bitchin site with colors and themes that will give you flashbacks to when they used to play music on MTV.
The site was designed to have a retro theme, reminiscing to the days when the Trapper Keeper reigned supreme. We created an ’80’s photo contest promotion to help engage customers, a timeline that dug into its past, and of course a way to view and purchase the newly designed organizer.