Hoist. Now in a new can, inside new packaging, inside new stores.

From new packaging to a renewed site. Hoist is adapting to meet the needs of its drinkers.

January 6, 2011

Hoist. Now in a new can, inside new packaging, inside new stores.

Hoist is spreading. It found its way into Walgreens, UDF, Remke Biggs and more. And as the fan base grows, we get to learn, adapt and try new things.

The new Hoist can stays true to the original, but adds a more focused message with “Rapid Rehydration” placed directly below the name. It also supplies drinkers with a variety of use-cases, from after partying to after wrestling alligators. Hoist even got a new four pack to live inside. Designed for the grocery store shopper as opposed to the single-serve convenience store goer, it also has the added benefit of appealing to those people who are truly looking to have a night they probably wont remember.

The site too received builds. With a rotating banner on the home page, a more detailed about page and new content on use-cases, the site follows the lead of the new cans & providing the growing market with more information about the why and when to drink Hoist.